Beauty Opportunities In Vietnam: Opportunities, Insights and Why it is worth exploring now

Thursday, May 28, 2026 | 10:30 AM – 12:00 PM CET / 3:30 PM - 5:00 PM ICT

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Beauty Opportunities In Vietnam: Opportunities, Insights and Why it is worth exploring now
Organized by the Switzerland Global EnterpriseHuyen Do, Manager, Business Intelligence at Dezan Shira & Associates (An Ascentium Company) will share her insights on beauty and cosmetics opportunities in Vietnam, covering market trends, consumer behavior, distribution landscape, and market entry considerations for foreign brands.
 
More details below: 
 
Vietnam is emerging as one of Southeast Asia’s most dynamic beauty and personal care markets. Join this webinar to explore market opportunities, hear insights from a local expert and discover why Vietnam could be a valuable next step for Swiss brands looking to grow in Asia.
 
Why attend this webinar?
Looking at Southeast Asia for your next growth market? This session will give you a practical overview of Vietnam’s beauty and cosmetics sector, including market trends, consumer behaviour, distribution channels, regulatory considerations and go-to-market approaches for foreign brands.
 
You will hear directly from Huyen Do, Manager, Business Intelligence at Dezan Shira & Associates (An Ascentium Company), and learn how Swiss companies can assess the market in a concrete way. We will also introduce the upcoming Fact-Finding Mission to Vietnam and its connection to Cosmoprof Asia Hong Kong in November.
 
Date: May 28, 2026 10:30 AM – 12:00 PM CET | 3:30 PM - 5:00 PM ICT
 
Target Audiences: Swiss SMEs interested in the beauty, cosmetics and personal care sector, and looking to explore opportunities in Vietnam and the wider Asian market.
 
Language: English
 
Registration Deadline: May 27, 2026 5:00 PM CET
 
Agenda:
10:30 | Welcome and Introduction:
Eleonora De Canio - Consultant and Team Responsible, Switzerland Global Enterprise
Thanh Tu Duong -  Senior Trade Officer, Swiss Business Hub Southeast Asia + Pacific
 
10:45 | Vietnam beauty market insights 
Huyen Do - Manager, Business Intelligence, Dezan Shira & Associates (An Ascentium Company)
  • Vietnam cosmetics and skincare market overview
  • Beauty & personal care segment deep dive: consumer trends and emerging categories
  • Product positioning and market opportunities
  • Distribution channels and market entry options
  • Regulatory considerations for foreign brands
  • Practical go-to-market insights
  • Relevant FTAs and market access considerations
  • Real use-case
11:15 | Why join the FFM to Vietnam & Cosmoprof Hong Kong
 
11:30 | Q&A
 
11:55 | Wrap-up and next steps 
 
 

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Manager, Business Intelligence

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